Tools
Quantitative Tool
- CAPI, CATI interviews.
- Customer satisfaction.
- Shelf test.
- New market entry.
- Usage and attitude.
- Pharmaceutical and mechanical.
- B2B.
- F2F.
- Door 2 Door.
- CLT.
- Mystery Shopping.
Qualitative Tools
- Home visit.
- Focus groups.
- Depth interviews.
- Paired.
- Coupled.
- Triads.
- Community.
